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- Hispanics are the fastest growing market segment for almost all consumer goods.
- From 1980 to 1990 the U.S. Hispanic population increased 65% or 7.7 million.
- The Hispanic population is projected to grow at a rate averaging 3% per year.
- The Hispanic consumer market was estimated at $279 billion in 1994, accounting for 6% of total U.S. consumer spending.
- Hispanic Consumers spending will grow at a rate of 5.4% per year in constant dollars.
- 64% of Hispanics are brand loyal when purchasing food, beverages and household items.
- Brand loyalty is driven by past experiences in Hispanic consumers' home countries.
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